Showcasing fashion and design talents from the Middle East, China and the rest of the world via a combination of fashion shows from 30 different brands, retail pop-ups, industry talks and exhibitions Co-organized by Arab Fashion Week and JollyTrust. The event is presented by Hala China, a joint initiative between Meraas and Dubai Holding, and is supported by the Dubai Design and Fashion Council.
The event will also establish links between UAE-based designers and the Chinese fashion industry. Sheikh Majid Al Mualla, Chairman of Hala China said, “With a strong offline and online presence, we are confident that Dubai Fashion Days will enable Chinese brands to explore the Dubai market and provide them with international exposure.”
UAE-based brand Amato Couture, Chinese brands JollyChic and Shein, the Brazilian brand Danielle Benicio, the Paraguayan label Ilse Jara, were among the labels hitting the runway for the event. Via online retailers JollyChic and MarkaVIP, the catwalk collections will be available to purchase immediately after the shows.
Jacob Abrian, Founder and Chief Executive of the Arab Fashion Council, said, “The sum of our collective expertise will propel Dubai into new heights on the International Fashion Week Calendar, by providing designers participating in Arab Fashion Week with the unprecedented opportunity to sell their collections from the runway directly to the consumer.”