The 2019 Retail Calendar is now out. The Department of Economic Development (DED) and Dubai Festivals and Retail Establishment (DFRE) have jointly made the announcement. The Dubai calendar showcases 18 events over 247 days, versus 12 events over 178 days in 2018, greatly amplifying opportunities for retailer involvement across a broader and diversified range of product categories and brand segments. The 2019 Dubai calendar is featuring even more city-wide events, activation and experiences throughout the year.
Whilst retaining competitiveness in the global environment, the 2019 Retail Calendar offers a reduction in fees for all small and medium enterprises to enable dynamic adaptation to the ongoing disruptions impacting retail.
DUBAI SHOPPING FESTIVAL (DSF)
26 December 2018 to 2 February 2019
Offering an unbeatable combination of shopping, winning and family entertainment to visitors from all over the world. The Dubai Shopping Festival launched in 1996 and is a global attraction today.
DSF 2019 will offer Dubai’s residents and visitors rewarding shopping experiences including the opportunity to win mega prizes, hundreds of events from international concerts, musicals, and shows to sport, outdoor, and fashion events celebrating its 24th anniversary.
RAMADAN IN DUBAI (RID) / EID IN DUBAI (EID)
5 May 2019 to 8 June 2019
Eid Al Fitr – From 1st Day of Eid till 8 June 2019
Eid Al Adha – 12 August – 15 August 2019
Ramadan in Dubai is a time of enlightenment and reflection. This special period calls for cultural activities, family gatherings as well as gifts for the near and dear. The holy month brings a great deal of buzz and excitement, featuring retail promotions at malls and souks, as well as special holiday packages offered by hotels across the city.
18 April 2019 to 1 May 2019
The Home Festival will provide a great platform to offer fantastic savings on a range of home furnishing products, as well as boost the overall home ware retail category. The home wares segment will be activated through engaging with home stores in the city who will create special promotions.
12 December 2019 – 14 December 2019
Gifting weekend is a pre-festive event allowing the visitors as well as the resident community to have a wide range of gifts at special promotions and which is aimed at increasing spend as well as the footfall across Dubai.
The health and sustained development of Dubai’s retail sector has a consequential impact on tourist experience and attraction, as a key pillar in Dubai’s destination offering, in addition to the direct economic contribution of the sector itself.
Since the inception of the Retail Calendar in 2016-2017 to deliver critically enabling regulations, considerable progress has been made core infrastructure projects, and city-wide service enhancements, fine-tuned to meet market and segment priorities across tourist points of interaction with destination retail.
The number of international brands available in Dubai has continued to rise as has the portfolio of retail outlets and experience options through 2018, , addressing a wider and more globally connected consumer, ultimately increasing the attractiveness of the emirate as a shopping destination.