Shops fines in Dubai for Super Sale price manipulation


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When 213 shop visits were conducted in UAE during the three-day sale, 79 were issued fines for different types of violations, including price manipulation, during the Super Sale that was held across Dubai. The visit was conducted by Commercial Compliance & Consumer Protection (CCCP) sector in the Department of Economic Development (DED).
Five shops found to have tampered with before and after sale prices while five other shops that participated in the three-day sale did not have the required permission to do so.

As part of protecting consumers from deceptive marketing as well as inaccurate sale prices and eliminating practices that negatively impact Dubai’s position as a preferred shopping destination, the field visits are conducted by CCCP inspectors.

CEO of CCCP, Mohammed Ali Rashid Lootah commentd that, : “We compare prices before and during promotional sales to ensure that consumers are not cheated and transparency is maintained across retailing in Dubai. It’s part of the market monitoring we do to foster trust between consumers and merchants and enhance retail sector competitiveness and business in Dubai.”

To report violations or submit their complaints, Lootah called on consumers use the ‘Smart Protection’ service available on the ‘Dubai Consumer’ app. To register the complaints, consumers can also call the Ahlan Dubai number 600 54 5555.


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